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T-Mobile noted in today’s press release about the MetroPCS rebrand that while MetroPCS covered only 103 million people in 2013, Metro by T-Mobile covers more than 323 million people. “I hear this and it drives me crazy because it is so wrong,” Legere said.Īccording to Legere, “the differences between prepaid and postpaid have basically disappeared,” with the only difference being whether customers prefer to pay in advance or after they have used service. When T-Mobile asked consumers what they thought about prepaid service, the consumers used terms such as “burner phones,” “cheap flip phones,” “limited coverage” and “for people with bad credit.” The prepaid category “suffers from a perception that’s a decade old,” Legere said. In a video about the MetroPCS rebrand, T-Mobile CEO John Legere suggested that the new brand name was intended to reposition MetroPCS service and to overcome misconceptions about prepaid service.
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The MetroPCS brand became part of T-Mobile five years ago, when T-Mobile acquired wireless carrier MetroPCS, which was focused on the low-cost market.
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In a press release, T-Mobile cautions that on all Metro by T-Mobile plans “the fraction” of customers using more than 35 GB per month “may notice reduced speeds until next payment cycle due to prioritization” and that “video streams at 480p.” Metro by T-Mobile offerings also include lower-cost options, including a $30-a-month plan that includes 2 GB of data and a $40-a-month plan that includes 10 GB of data. That offer did not include Google One, however. MetroPCS previously offered a $50 unlimited plan but it was intended to be for a limited time, although the length of that time was not established in advance.